“I love where the industry is headed, especially with companies like Livespins leading the charge in creating innovative, community-driven experiences with streamers & influencers.” says CEO of Lucky Lady Games, Sandra Wong. “While our visions are aligned in many ways, at LLG, we’ve been forging our own path with a strong focus on leveraging influencers, immersive technology, and virtual worlds to enhance player engagement. It’s the direction the future of social casinos is moving, and we’ve designed our platform to reflect these evolving trends in unique ways.”
In a recent interview with iGamingBusiness, Livespins CEO Chris Scicluna revealed some exciting insights that resonate with our design thinking. Discussing their updated user interface, which was launched at ICE London Gaming Show 2023, Scicluna emphasized, “Basically, it’s a more immersive experience. You can actually turn the phone landscape and then you can get the full experience.” This focus on creating deeper, more engaging experiences is something we’ve been passionate about at LLG. We’re building our games and platform around the idea that players want more than just entertainment—they want a rich, connected, and dynamic gaming environment.
One of Livespins’ most innovative products is their Ambassador feature, where “consumers curate their own gaming experience, by selecting the slot streamers they want to watch,” Scicluna said. This is exactly the kind of influencer-led engagement that we believe is shaping the future of social casinos. We’ve seen the value in connecting players with influencers, not only as entertainers but as key drivers of community interaction and brand loyalty. As Scicluna pointed out, “Operators are already investing a lot in external streamers and their own brand ambassadors, so how about if they could leverage this talent to stream also for their existing players?” It’s a forward-thinking approach that lines up with how we view the future of online entertainment.
The core concept behind Livespins is the fusion of streaming and gambling, allowing viewers to actively participate and bet on the outcomes alongside their favourite bloggers during live broadcasts. Livespins integrates into an operator’s casino lobby via API, allowing multiple players to place a bet to team up and “bet behind” the streamer for a chance to win together. If the streamer wins, the players win too, in what is an exciting shared experience.
Then there’s the topic of the metaverse aka virtual gaming worlds —a space where we at LLG see immense possibilities. While Scicluna acknowledges the buzz around the metaverse, he wisely noted, “In general, the metaverse is a bit of an overused term. To me, the metaverse is an environment where the player can immerse themselves and enjoy an experience.” At LLG, we’ve always believed that it’s not about the buzzword but about the experience itself. That’s why we’re focused on creating our own virtual worlds that offer meaningful, interactive experiences for players.
At Lucky Lady Games, we’ve spent the past two years meticulously developing CasinoEmpire.io Dreamlands, our immersive virtual world that integrates cutting-edge AI-driven NPCs, creating a dynamic and interactive experience for players. Our proprietary technology allows us to build and launch fully operational casino worlds, complete with custom games and unique environments, in under 30 days. By leveraging a modular design architecture and our advanced integration capabilities, we can rapidly deploy these virtual worlds with seamless AI functionality, ensuring players engage in lifelike interactions and personalized gameplay experiences. This level of technical innovation sets us apart, offering a future-ready platform that can adapt to the growing demand for virtual casino spaces with unmatched efficiency and scalability.
The expansion into the US market is another point mentioned by LiveSpins CEO, “The US has Las Vegas as a backdrop, which is the pinnacle of entertainment, so they are very excited to bring the same level of entertainment they offer offline to their online experience.” At LLG, we too see the incredible potential in the US, but we’re not just looking to replicate offline experiences—we’re looking to redefine them, creating entirely new virtual and social worlds that enhance what players love about the gaming ecosystem.
Livespins and LuckyLadyGames is definitely companies to watch, and their approach highlights the importance of social casino and online gaming & marketing trends, immersive experiences, and community-driven gaming. At LLG, we’re excited about where the future is headed and committed to designing products that continue to push the boundaries of what a social casino can offer.
Article Reference: Livespins casts its eye to new horizons – https://igamingbusiness.com/casino-games/slots/livespins-new-horizons/
